Developing a Syllabus for the Business Client

The aim of this Presentation is to use a case study to help other professionals developing syllabi for the business client. To achieve this, the presentation explores the barriers, processes and outcomes of adapting a syllabus for a business client, and specifically a client in the energy market. Syllabuses in business communication tend to follow a timetable that is strongly aligned to a business English textbook. Simultaneously, staff are either encouraged or obliged to sit the TOEIC test on an annual basis. Consequently, this can lead to misaligned targets for the student, company and trainer. The presenter argues that the combination of a misaligned testing method in combination with a general textbook leads to muddled outcomes. However, this could be partially resolved by using different methods, being practical and realistic about outcomes, and using feedback as a guide to development. Therefore, this presentation will utilise a case study that identifies barriers to maximizing workshops, and through (realistic) change, offers potential solutions. Those solutions are informed through the insights gained from feedback about the impact, relevance, and comparative success of the course.

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